A Thanksgiving Turkey Giveaway
Back at the Table
She's a mother, a grandmother, a sister, a best friend: the one who makes the dish everybody waits all year for. She is so much more than her diagnosis. This Thanksgiving, we're delivering turkeys to women living with breast cancer, so they can gather, laugh and feel normal again, right at the center of the table.
Nominate herNominate her
Tell us why she's the heart of the table.
What happens next
- Nov 13Nominations close at 11:59 PM ET.
- Nov 14Winners are contacted by email and text.
- Nov 18Winners are announced, on the day we honor Lula each month.
- Before ThanksgivingTurkeys are delivered by Amazon Fresh.
Why we do this
Lula fought breast cancer quietly so no one would worry. Her legacy is showing up for women and their families when they need it most. Back at the Table is one more way we carry her love forward.
Questions
Can I nominate myself?
No. Someone who loves her has to nominate her, and she needs to know about it.
Do I need to donate?
No. No purchase or donation is necessary.
Is my information private?
Yes. Only winners are asked for proof of diagnosis, through a secure form, and those records are deleted after the giveaway.
How are winners chosen?
Our team reads every nomination. It's not a random drawing.
No one to nominate? You can still help.
Official rules
- Who can win: Women 18+ with a breast cancer diagnosis who live where Amazon Fresh delivers.
- How to enter: A woman must be nominated by someone else by Fri, Nov 13, 2026, at 11:59 PM ET. Women cannot nominate themselves. She must know about the nomination.
- How winners are chosen: Our team selects winners based on the nominations. This is not a random drawing.
- Number of winners: 5 turkeys, plus a 6th if the launch post reaches 100 shares.
- Notification: Winners are contacted by email and text on Nov 14.
- To receive the prize: Winners must complete the winner form by Nov 17 at 6 PM ET, including complete proof of diagnosis, a delivery address, and permission to share their story. Otherwise an alternate is chosen.
- Prize delivery: Amazon Fresh, before Thanksgiving.
- Winners announced: Nov 18.
- No purchase or donation necessary.
- This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Entrants release Instagram from any responsibility.
Our Process
Each phase builds on the previous, enabling cumulative insight and continuous optimization.
Articulated objectives
Baseline metrics establish a reference point for subsequent measurement.
Evidence-based insight
Advanced analytics uncover patterns that traditional reviews may overlook.
